Let me tell you what never happens.
1. That a brand is a former copy client and I no longer work with them (no ill will in this case, just a shift in personnel that meant my contact went elsewhere) and I continue to exalt (loudly, and to anyone who will listen) its wares. As opposed to simply focusing on other brands/items I love.
2. That I not only shout about how great it is from the highest of rooftops, I continue spending my American dollars on it—despite sometimes being able to nab gratis samples from the brand’s wonderful P.R. reps.
Such is the case with only one beauty brand.
And it’s Lashify.
Here’s why this game-changer pulled off the beauty equivalent of a coup in my beauty routine.
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